Igniting Ecom Performance with 360° Analytics & Attribution Clarity
Created a comprehensive e-commerce analytics dashboard with multi-channel attribution.
The Challenge
An e-commerce brand selling across their own Shopify store, Amazon, and wholesale channels had no unified view of performance. Attribution was a black box, customer LTV was unknown, and marketing decisions were being made on incomplete data.
What We Built
We built a 360° analytics dashboard connecting Shopify, Amazon Seller Central, Meta Ads, and Google Ads. A unified customer data model tracks purchase history, LTV, and channel attribution across every touchpoint. AI-generated weekly summaries highlight top opportunities.
The Outcome
The brand identified that 40% of their ad spend was going to channels with the worst LTV customers. Reallocating that budget based on the platform's recommendations increased ROAS by 2.3× within 90 days.
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FelloCoder delivers production-grade software on a simple monthly subscription — starting at $99/mo.
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